Reinforcing identity is comforting. Economic reality cuts across our intuitions of identity, reminding us all that we are all in the end material beings, trapped in material reality. This is not at all comforting.
"All fixed, fast-frozen relations, with their train of ancient and
venerable prejudices and opinions, are swept away, all new-formed ones
become antiquated before they can ossify. All that is solid melts into
air, all that is holy is profaned, …" — Karl Marx